I’ve represented winery buyers and sellers for ten years and have witnessed and documented some very smart, effective strategies on both sides of the table. I have also tracked well-worn, ill-fated strategies that unintentionally follow the classic definition of insanity: doing the same thing over and over, yet, expecting different results. These patterns repeat for three reasons: 1. Winery transactions often take place in a vacuum due to privacy and confidentiality preferences; 2. Many winery sellers and buyers are first-timers bereft of exposure to the real facts and details of winery sales; 3. Few resources track the histories of winery pricing and sales as I do. Here is one bird’s-eye example that is most unfortunately repeated by winery sellers:
The temptation of achieving the three R’s winery sellers’ crave (riches, righteousness and rewards for the blood, sweat and tears) is often stronger than logic. After all, many wineries are birthed by their sellers and how does one put a market value price on a child?
|Last Updated on Tuesday, 16 November 2010 10:15|